Simply Benefits
Marketing
Introduction & Background
Simply Benefits is a Third-Party Payor that looks to provide three unique portals and a mobile application for benefits advisors, plan administrators and plan members. On the advisor portal, benefits advisors can quote, onboard, and manage their groups 100% digitally. On the administrator portal, admins have the ability to manage their plan, onboard and manage members, and view plan coverage. In the member portal and mobile application, members have the ability to submit claims, view plan coverage, check their usage, purchase marketplace benefits and more.
We partnered with Simply Benefits to manage their organic digital presence, enhance their brand visibility, and engage their target audience of benefits advisors, plan administrators and plan members effectively. Our team was tasked with developing and executing a comprehensive marketing strategy to achieve these goals.
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The Challenge
Simply Benefits looked to take employee benefits digital with their software. With that said, they needed to establish a strong online presence in the employee benefits industry and educate their audience on their software and business.
The challenge was to effectively communicate and educate their innovative services while also engaging their target audience across multiple social media platforms.
The Solution
In response to the challenges faced Simply Benefits, we collaborated on a strategic approach to revolutionize their digital presence. Together, we crafted an ongoing marketing plan that encompassed a variety of digital strategies tailored to their unique needs.
Custom Social Media Strategy
We developed a detailed social media plan that included regular posts and engaging content through organic posting without ad spend on platforms like Facebook, Instagram, LinkedIn, X, and YouTube. This included software posts, engaging videos that showed the benefits of partnering with us, benefits news and more. This approach helped to build a strong online community for benefits advisors and increase brand awareness.
Content Creation
We designed visually appealing graphics, infographics, and videos that resonated with Simply Benefits' target audience: benefits advisors, plan administrators and plan members. Our content was tailored to highlight the company's innovative software, benefit product releases, industry news and more.
Blog Writing
We created informative blog posts that provided valuable insights into the employee benefits sector and partnerships with providers. These posts not only established Simply Benefits as a thought leader but also drove organic traffic to their website.
Email Campaigns
We launched targeted email marketing campaigns to nurture leads and retain existing clients. These campaigns included benefit product launches on Simply Benefits Marketplace, promotional offers, employee benefits news and informative content.
Newsletters
We produced regular newsletters to keep Simply Benefits' audience informed and engaged. These newsletters featured company updates, industry news, and software updates.
Professional Videos
We produced many videos that showcased Simply Benefits' software, products, services, and client-centric approach. The videos served as a powerful tool for brand storytelling and engagement.
Social Media Posts, videos and email campaigns
See More of Our Work for Simply Benefits!
The Results
Our strategic approach yielded excellent results for Simply Benefits. Their social media presence saw a significant boost, with increased engagement and follower growth across all platforms. Our content creation and email campaigns led to higher client retention and lead generation. The videos enhanced their brand image, driving more client inquiries and conversions. Overall, Simply Benefits experienced a substantial increase in online visibility and client engagement, solidifying their position as a leader in the benefits advisory sector.
+30%
Social Media Followers Increased
8%
Engagement Rate Per Social Media Post
24%
Increase in Website Traffic
64%
Email Open Rate
Testimonial
"Adam was a game-changer for Simply Benefits. His expertise in digital marketing and content creation boosted our online presence and engagement. The professional videos and targeted social media strategy were particularly impactful, leading to increased client inquiries and conversions. His commitment to understanding our unique needs and delivering tailored solutions was impressive. We are thrilled with the results and look forward to continuing our collaboration."
- Jeff Cox, CEO at Simply Benefits
Conclusion
The partnership with Simply Benefits exemplifies how strategic digital marketing and tailored content can increase business and transform a brand's online presence . By leveraging innovative social media strategies, engaging content creation, and video creation, we successfully elevated Simply Benefits' visibility and client engagement. The significant increase in followers, interaction rates, and client inquiries demonstrates the effectiveness of our approach. This project highlights our commitment to delivering customized solutions that meet our clients' unique needs and drive tangible results. We look forward to continuing our efforts to support Simply Benefits in achieving their business goals and further enhancing their market position.