Simply Benefits Marketing Videos
Introduction & Background
Simply Benefits is a Third-Party Payor offering three unique portals and a mobile application for benefits advisors, plan administrators, and plan members. The advisor portal allows benefits advisors to quote, onboard, and manage their groups entirely digitally. The administrator portal enables admins to manage plans, onboard and manage members, and view plan coverage. The member portal and mobile application empower members to submit claims, view plan coverage, check usage, and purchase marketplace benefits.
We collaborated with Simply Benefits to produce a series of animated marketing videos aimed at enhancing brand visibility and engaging their target audience of benefits advisors, plan administrators, and plan members. Our objective was to develop and implement a comprehensive video marketing strategy tailored to their needs. The videos were used for social media, email campaigns, blogs and more.
The Challenge
Simply Benefits aimed to revolutionize employee benefits by digitizing their software. To achieve this, they needed to establish a strong online presence and educate their audience about their innovative services and software solutions.
The main challenge was to communicate their unique offerings, engage their benefits advisor target audience, market new products through captivating animated videos.
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The Solution
To address Simply Benefits' challenges, we devised a strategic approach focused on creating impactful animated videos. Our plan encompassed various digital strategies customized to meet their specific requirements.
Animated Video Strategy
We crafted a detailed video marketing plan that included regular postings of engaging animated content on platforms like Facebook, Instagram, LinkedIn, X, and YouTube. These videos highlighted software features, the benefits of partnering with Simply Benefits, and industry news, helping to build a robust online community and increase brand awareness.
Creative Content Production
We produced visually appealing animated videos designed to resonate with Simply Benefits' audience, including benefits advisors, plan administrators, and plan members. The animations showcased the company's innovative software, new product releases, and industry insights.
Video-Focused Email Campaigns
We launched targeted email marketing campaigns that prominently featured the animated videos. These campaigns aimed to nurture leads and maintain client relationships by highlighting product launches, special offers, industry news, and educational content through engaging video content.
How-to Videos
We created a series of how-to videos that provided step-by-step walkthroughs for essential tasks on Simply Benefits platform. These tutorials included instructions on how to enroll, submit a claim, and navigate various features of the portals. These how-to videos were designed to enhance user experience by offering clear, concise guidance, making it easier for benefits advisors, plan administrators, and plan members to utilize the platform effectively.
Holiday Marketing Videos
We also produced engaging holiday marketing videos that highlighted Simply Benefits' services and special offers during festive seasons. These videos were crafted to capture the holiday spirit while showcasing the company's innovative solutions, fostering a stronger connection with their audience. By incorporating festive themes and messages, we aimed to enhance brand visibility and engagement during key holiday periods.
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The Results
Our strategic efforts delivered significant results for Simply Benefits. Their social media presence experienced substantial growth, with increased engagement and a rise in followers across all platforms. Our video-centric content creation and email campaigns led to higher client retention and new lead generation. The animated videos strengthened their brand image, resulting in more client inquiries and conversions. Overall, Simply Benefits saw a marked increase in online visibility and client engagement, reinforcing their leadership position in the benefits advisory sector.
17.4K
Views
57%
Increase in Views
266.4
Hours Watched
50%
Increase in Hours Watched
Testimonial
"Adam was a game-changer for Simply Benefits. His expertise in digital marketing and content creation boosted our online presence and engagement. The professional videos and targeted social media strategy were particularly impactful, leading to increased client inquiries and conversions. His commitment to understanding our unique needs and delivering tailored solutions was impressive. We are thrilled with the results and look forward to continuing our collaboration."
- Jeff Cox, CEO at Simply Benefits
Conclusion
The partnership with Simply Benefits demonstrates how strategic video production can transform a brand's online presence. By leveraging engaging how-to tutorials, holiday marketing videos, and comprehensive animated content, we successfully elevated Simply Benefits' visibility and client engagement. The significant increase in followers, views, watch time, and client inquiries showcases the effectiveness of our video-centric approach. This project highlights our commitment to delivering customized video solutions that meet our clients' unique needs and drive tangible results. We look forward to continuing our efforts to support Simply Benefits in achieving their business goals and further enhancing their market position through innovative video content.